Nowadays media communication and society in
general is undoubtedly driven by key historical events of technology
development. At the very first point of designing new idea into working
technological piece, stand only few persons participating in the developing process.
It seems that number and mainly the diversity of initial first creators highly
influences usefulness and future potential of invention, since first prototypes
are highly bounded by limited knowledge and experiences of initiators.
On the other hand, real users and especially mass
media who are presenting product to others are responsible for vision of usefulness
of creation. At this point, end users became innovators who affect and tweak
new boundaries of product by the range of their experiences.
‘Recent’ technologies have great impact not
only on economic part of society with creating new job positions and allowing
companies to get through physical constraints of geography. It has also great
impact on private life of persons by erasing boundaries of ‘private’
and ‘public’ worlds of individual. This is allowed by bringing possibility of
getting nearly any required information instantly anytime and expressing more
personalities of a man at the same time.
Internet is forming society. Like a mastered
creation of an artist that have an undoubting impact on the artist himself, the
Internet is forming itself while at the same time it is shaping society. Reveling
hidden parts of society, discovering unthought needs and new
boundaries of information sharing and communication abilities of the society.
I would like to discuss this statement: Media reveling hidden parts of society discovering and needs.
ReplyDeleteThe media, through advertising, they create a society with a range of consumer needs. At the same time, in the programs and reports they create a set of values and characteristics that people need to have media success and, then, be famous. Normally, to achieve this we are taught to people who stand out powerfully in any physical or psychological. You have to be someone extremely beautiful and have sympathy to acquire public recognition. Therefore, nowadays many people we watch on television have adapted their way of life and behave to enter to the world of success in television, creating in a need of perfection that fits the values that the media impose on us.
Hey Mato,
ReplyDeleteyou are right, technologies have really notable impact on society, but there is a question if this impact is still positive, bringing new opportunities for employment and so on. It sometimes seems to me, that aim of the technology is to partly or completely substitute man's skills. We can see it in factories, where automatic machines create new devices, instead of manual workers. So in the manual level, this fact is obvious. But we can see, the same situation in engineering, where new inteleginet expert systems are used for analyying, designing, making decisions. Your article is really good, and this article evoke serious qeustions in me: "What is the point of new technologies ? Aren't we trying to substitute ourselfs ? And what if we can substitute ourself ?". I am very curious, what technology will bring to human population in history.